At this point, you have created a world class website, and you should be proud. It is time to get traffic to your site. Getting traffic to your site can be hard work. One of the first steps is to get awards to impress others.
Submit to Internet Directories or Search Engines
The most important part of website promotion is to submit your site to web directories, search engines and other websites. There are hundreds of search engines and internet directories on the web. You can submit to them individually or go to sites that allow submissions to multiple search engines or directories. Both the search engines and sites that submit to multiple search engines may allow anywhere from free submissions, to five dollars, to around two hundred dollars. Obviously, paying is more likely to get your submission considered sooner. Many search engines have various packages for submissions. Some allow free submissions for official non profit sites. See the Computer Technology Documentation Project Websites pages and click on the link that says "Promote Your Web Site" for promotional sites or click on the "Search Engines" link to find search engines to submit to.
Search Engine and Web Directories
There are two types of sites you should submit your site to:
Many experts say it is an essential part of website promotion, to get listed on Yahoo.com. This is because yahoo has the most traffic of any other search engine. Yahoo brags that they list the best sites on the web. I have found that this is no longer the case. Not only are many sites they list not very informational, they currently have many broken links due to the recent dot com business financial shakeups. I believe this is partly due to the fact that they have cut their staffing to the bone, and cannot keep the site current. It is important to get listed on Yahoo, but I'm not convinced that it is possible, although I'm still trying.
Submit your site to Dmoz for free. Also submit to other web site catalogs like Yahoo and pay a fee if it is within your budget and practical. You can submit for free, but you may never get listed this way.
Go to sites like Exalead and Lycos and any others that allow free submissions to web crawlers. Submit the URL of your map file to be crawled, if you created one during the construction phase, otherwise submit your main page. It may take three weeks or more for results to show up.
An important part of website promotion includes getting various sites that have a high profile or high amount of traffic to link to your site. If your site content can complement or add to other sites, it is worthwhile to ask them to link to your site, either by using an email or filling out an on site form. Some sites that are listed on Yahoo may link to your site.
Getting links from any other sites may also help your website promotion because some search engines rank pages. The more links you get, in general your page ranking will go up.
There are many websites that provide various awards in many categories for good websites. Many people love to review websites. Some of these sites are search engines and also post a link to your website. You should apply for as many awards that are appropriate to your site. Do not apply multiple times for the same awards. To find sites that give awards find the Computer Technology Documentation Project Websites pages and click on the link that says "Sites that Give Awards". Sometimes, the award is based on the opinion of the agency or person giving the award, but usually criteria includes:
You should brag about any awards you receive. Awards should be placed on the main page or on another page with a link from the main page. The award should be a link back to the site that gave the award. Once you have some awards, other organizations will consider your site more credible and worthwhile and you should get better responses to site submissions.
There are several webrings on the web. Webrings are groups of sites that have a theme in common. See the Computer Technology Documentation Project Websites pages and click on the link that says "Web Ring Sites". These are helpful, but not as helpful as getting links from multiple sites.
There are several sites that post news. It is helpful to submit articles to these sites to get the word out about your site. Simply write your own news bulletin about your web site significant events such as the startup of your group. See the Computer Technology Documentation Project Websites pages and click on the link that says "News Sources" under the "Information" header.
If your site has useful information, you can post it on various forum websites when the subject matter is appropriate. See the Computer Technology Documentation Project Websites pages and click on the link that says "Forum Web Sites"
If your organization requires traffic quickly and you have an advertising budget, it is worthwhile and required to pay for advertising. Be careful to choose sites to advertise on that have high traffic and draw people who would have an interest in your products.
Create a offshoot of your site to give awards to other people's websites. One condition of getting the award is that those who receive your award must link back to your site. In some ways an award site is like a link trading scheme, but is much more ethical and elegant.
Note: Award sites purposes are usually one or more of: